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Paris Hilton parties with a Nicki Minaj impersonator at the Neon Carnival.
Seth Browarnik/ WorldRedEye.com
For some, the three-day Coachella Music Festival in Indio, California is as much about the parties surrounding the concerts as the music itself.
Lacoste, Armani Exchange, T-Mobile, Belvedere and Mulberry are just a few of the brands that put on extravagant parties both day and night for those Coachella-goers who are more "industry asshole" than "dirty hippie."
Paris Hilton, Lindsay Lohan, Usher, Lea Michele, Gerard Butler, Lauren Conrad (even a Nicki Minaj midget impersonator!) and countless other celebs all took advantage of such industry parties this weekend.
And we have the photos to prove it.
Armani Exchange & T-Mobile host the biggest party of the weekend: Saturday night's Neon Carnival in the Desert Resorts airport hanger.
Seth Browarnik/ WorldRedEye.com
Paris Hilton danced on-stage next to the DJ.
Seth Browarnik/ WorldRedEye.com
Usher was surrounded by ladies, naturally.
Seth Browarnik/ WorldRedEye.com
Emma Roberts and Chord Overstreet butted heads during bumper cars.
Seth Browarnik/ WorldRedEye.com
Paris poses with a Nicki Minaj impersonator.
Seth Browarnik/ WorldRedEye.com
Actor Emile Hirsch checks out the new T-Mobile HTC One S, which will be available for purchase this spring.
Seth Browarnik/ WorldRedEye.com
"Gossip Girl" Jessica Szohr poses for the cameras in front of the new A|X color pop watch.
Seth Browarnik/ WorldRedEye.com
Camilla Belle and Kellan Lutz showing off their amusement park game winnings.
Seth Browarnik/ WorldRedEye.com
Gerard Butler tries to stay incognito while partying.
Seth Browarnik/ WorldRedEye.com
Day parties are as much a part of Coachella culture as the concerts. The Lacoste L!VE Pool Party at Coachella presented by HTC is one of the biggest.
Aly Weisman/Business Insider
Actor Elijah Wood played DJ at the fete.
WireImage
Lea Michelle and Lauren Conrad took part in the Lacoste festivities.
WireImage
As did Katy Perry, with her new purple hair.
WireImage
Diane Kruger shops in the Lacoste pop-up shop, which donated 10 percent of proceeds to The Voice Project.
WireImage
"Glee" star Cory Montieth checks out the swag.
WireImage
While his co-star and girlfriend Lea Michele posed with the Lacoste alligator.
WireImage
These girls were not quite as graceful with the alligator. Perhaps they had one too many Patrón Tequila popsicle.
Aly Weisman/Business Insider
This guy approved of the tunes.
Aly Weisman/Business Insider
As did these party happy people.
Aly Weisman/Business Insider
Ever a fashion show.
Aly Weisman/Business Insider
The Belve Music Lounge offered a more relaxed atmosphere.
Don J Kang Photography
And Rye Rye stopped by by.
Don J Kang Photography
Brian Mazza and co. did too.
Don J Kang Photography
As did "Parenthood" actress Joy Bryant.
Don J Kang Photography
Others took advantage of the GUESS Hotel & Lovecat Magazine Pool Party.
Tiffany Rose/WireImage and Gabe Ayala
Nicole Scherzinger lounged by the lake at The GUESS Hotel hangover brunch.
Tiffany Rose/WireImage and Gabe Ayala
Foster the People took a break out of their busy performing schedule to chill by the pool and sip on UV Vodka cocktails.
Tiffany Rose/WireImage and Gabe Ayala
Vanessa Hudgens accessorized her feather headdress with gifted GUESS sunglasses.
Tiffany Rose/WireImage and Gabe Ayala
A super-svelte Perez Hilton poses with "Vampire Diaries" star Kat Graham.
Tiffany Rose/WireImage and Gabe Ayala
"Hunger Games" star Josh Hutcherson and Josh Henderson were both swarmed by female guests and were overheard discussing how everyone gets them confused.
Tiffany Rose/WireImage and Gabe Ayala
BFF's Haylie Duff and Willa Ford modeled their new sunglasses.
